The Problem: Why Prioritization Feels Impossible
In the age of overload, everything screams for attention—but not everything deserves it. Traditional systems like the Eisenhower Matrix fail because:
- They assume we can objectively categorize tasks (but decision fatigue clouds judgment).
- They don’t account for emotional labor (e.g., saying “no” to a colleague).
Enter The Sanity Filter—a brain-friendly method to triage demands before they hijack your day.
Step 1: The 3-Question Triage
Ask these in order about any incoming task/request:
- “Is this truly urgent?”
- Urgent = time-sensitive with real consequences (e.g., server outage, client deadline).
- Not urgent = false emergencies (e.g., “ASAP” emails without justification).
- Script: “Help me understand the hard deadline for this.”
- “Does this align with my core priorities?”
- Important = advances your key goals/values.
- Noise = “shoulds” that don’t move the needle (e.g., vanity metrics).
- Tool: Keep a visible list of your top 3 yearly priorities to compare requests against.
- “Can only I do this?”
- If yes → consider it.
- If no → delegate, defer, or delete.
- Script: “Who else could handle this just as well?”
Step 2: The “Guilt-Free No” Playbook
Saying “no” isn’t rude—it’s necessary. Use these scripts to protect your sanity:
1. The “Not Now”
- For: Requests that are important but mistimed.
- Script:
“I can’t give this the attention it deserves right now, but I’d love to revisit it [specific time].”
2. The “Delegate Upgrade”
- For: Tasks others can handle.
- Script:
“I’m not the best person for this—let me connect you with [name] who’d crush it.”
3. The “Trade-Off Transparency”
- For: Pushy stakeholders.
- Script:
“If I take this on, I’ll need to deprioritize [X]. Should we make that trade?”
4. The “Automated Decline”
- For: Recurring noise (e.g., low-value meetings).
- Script:
“I’ve blocked focus time for [priority]. Could you share notes afterward?”
Step 3: The Daily Sanity Scan
At day’s end, audit:
- What passed the filter? Celebrate these wins.
- What slipped through? Ask: “What false urgency or fear (FOMO, guilt) let it in?”
Case Study: The CEO Who Regained 10 Hours/Week
Problem: A startup founder was drowning in “urgent” requests from investors.
Reader Exercise: Build Your Filter
- List your last 5 “urgent” tasks. How many were truly urgent? Important?
- Practice one “no” script this week—note the outcome.
Key Takeaway: The Sanity Filter isn’t about doing less—it’s about doing what matters with clarity and confidence.
Chapter 4: The 90-Minute Workday
Leveraging Ultradian Rhythms for Deep Work
The Myth of the 8-Hour Grind
The modern workday is a relic of factory labor—not knowledge work. Neuroscience reveals our brains operate in 90-minute ultradian cycles: bursts of peak focus followed by natural dips. Fighting this rhythm leads to fatigue; harnessing it unlocks sustainable productivity.
Part 1: The Science of Ultradian Rhythms
1. How Your Brain Actually Works
- Peak focus: 90-minute windows where the prefrontal cortex (decision-making, creativity) operates at full capacity.
- Reboot required: After ~90 minutes, the brain demands a 20-30 minute rest (not a coffee break, but true downtime).
- Study: Top performers (musicians, athletes, CEOs) work in 90-minute sessions, not marathons (K. Anders Ericsson).
2. Why You Crash After 3 PM
- Circadian mismatch: Most people schedule meetings when energy is lowest (post-lunch dip).
- The “zombie work” trap: Pushing through fatigue creates more work from errors and re-dos.
Part 2: Time-Blocking for Mortals
No 5 AM routines or punishing schedules—just strategic alignment with your biology.
Step 1: Map Your Energy
- Morning person? Block deep work in early 90-minute slots.
- Night owl? Save focus work for post-7 PM.
- Tool: Track energy levels for 3 days to find your personal peaks.
Step 2: The 90-20-30 Framework
- 90 minutes: Deep work (single task, no interruptions).
- 20 minutes: Physical reboot (walk, stretch, not screens).
- 30 minutes: Admin (email, meetings, low-cognition tasks).
- Repeat 2-3x/day (not 8x—quality over quantity).
Step 3: Guard Your Blocks
- Defend the first 90: The most common sabotage? “Quick” morning meetings.
- Script: “I have a hard stop at [90 minutes from now]—can we start earlier or later?”
- Tech hack: Use Focus Mode (or a literal timer) to lock distractions.
Case Study: The Writer Who 10X’d Output
Problem: A novelist struggled to write 500 words/day amid distractions.
Reader Exercise: Try It Tomorrow
- Pick one 90-minute block. Label it: “Sacred Focus—No Exceptions.”
- Post-block: Note how you feel vs. your usual grind.
Key Takeaway: Productivity isn’t about hours logged—it’s about aligning work with your brain’s natural rhythm.
Chapter 5: Email & Notifications on a Diet
Taming the Inbox Beast and Reclaiming Your Attention
The Tyranny of the Inbox
The average knowledge worker spends 2.8 hours/day on email (McKinsey). Worse, notifications fracture focus, triggering a 40% drop in productivity (University of California Irvine). This chapter isn’t about “inbox zero”—it’s about inbox sanity.
Strategy 1: Batch Processing—The Antidote to Reactive Work
Why Batching Works
- Attention preservation: Each email check costs 23 minutes of refocus time.
- Cognitive relief: Decision fatigue plummets when you process similar tasks together.
The 3-Tier Batching System
- Digest Mode (2x/day, 30 min)
- When: Mid-morning (e.g., 10:30 AM) and late afternoon (e.g., 4 PM).
- How:
- Skim subject lines → flag urgent items (use ”!!” prefix).
- Reply to only time-sensitive messages (apply the Sanity Filter from Ch. 3).
- Archive/delete the rest.
- Script for colleagues:
“I check email at 10:30 AM and 4 PM to ensure quality responses. For urgent needs, text me at [phone].”
- Deep Processing (1x/week, 60 min)
- When: Friday afternoon (clean slate for Monday).
- How:
- Clear unflagged emails with templated responses (e.g., “Thanks for this—I’ll review it fully next week.”).
- Unsubscribe from 5+ newsletters (use Unroll.me or Gmail’s “Unsubscribe” button).
- Auto-Pilot Rules
- Filters:
@newsletters
→ Skip inbox, label “Read Later.”@social
→ Archive, label “Low Priority.”
- Template bank: Save 5-10 standard replies (e.g., meeting declines, FAQs).
- Filters:
Strategy 2: The “Notification Bankruptcy” Reset
Step 1: The Nuclear Option (1 Hour)
- Turn off all notifications (yes, even Slack/Teams).
- Set an auto-responder:
“I’m resetting my notification system until [time]. For immediate help, contact [name/phone].”
Step 2: The Smart Reboot
- Re-enable only:
- Direct messages from key people (e.g., boss, spouse).
- Calendar alerts (15 min before meetings).
- Leave disabled forever:
- Social media, news apps, “FYI” group chats.
- Tech tweaks:
- iPhone: Use Focus Modes to whitelist apps.
- Android: Set “Do Not Disturb” exceptions.
Step 3: The “5-Second Rule”
Before re-enabling any notification, ask:
“Has this app EVER improved my life within 5 seconds of alerting me?”
If no → permanent ban.
Case Study: The Manager Who Regained 16 Hours/Month
- Problem: A team lead wasted 30+ minutes/day toggling between Slack and email.
- Solution:
- Batched Slack checks to 3x/day (11 AM, 2 PM, 5 PM).
- Created a team FAQ doc to reduce “quick question” DMs.
- Result: 98% of “urgent” pings were non-urgent—and her team adapted within a week.
Reader Challenge: 24-Hour Notification Fast
- Today: Delete email/social apps from your phone (or disable notifications).
- Tomorrow: Process emails in just two batches. Note the mental difference.
Key Takeaway: Your inbox and notifications are tools—not taskmasters. Treat them like a mailbox: Check them on your schedule.